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Carpool platform Aha!CAR

June 2014

Carpool platform Aha!CAR, Business Park Sofia and the The European Commission’s Sustainable Urban Mobility program launched a campaign to promote sustainable mobility through car sharing. The campaign will take place in the Park area and will continue until the fall of 2014. It aims to raise awareness of employees within the complex for the usage of a new way of daily transportation to the workplace.
Carpool began in the early 20th century with the appearance of the Ford Model T. Later during the World War II the U.S. government strongly encouraged and implemented numerous ridesharing programs as a way to conserve fuel and rubber resources, needed for the war. Recently, the popularity of the internet and mobile phones helps carpooling to expand, enabling people to offer and find rides thanks to easy-to-use and reliable online transport marketplaces.